Grand Cafe redesign
Packaging
UCC-Coffee Grand Café promotes the social and economic benefits of certified coffee, whilst providing a feel-good factor and peace of mind to the customers who buy it. This project is a combination of cultural and rustic layout to promote the coffee process as well as the good work behind. I’ve focused on creating a personality, expressing a strong message and a good recognition. Today we take coffee as granted and don’t think about how much work it is to produce. I give plantation workers a voice by showing hard work, sustainable, human right, cultural and natural in an honest and friendly way.
YCN Student Awards 2016, UCC-Coffee Grand Café brief.
The packaging is presented in the book Green Packaging Solutions by Miquel Abellán (Monsa).
